Rolling Out Roll 'N' Recycle
Exciting Announcement: We are Rolling Out Roll 'N' Recycle to ALL 26 BREAKFAST AND NUT POUCHES!
After overwhelming positive feedback, we will be transitioning 26 of our pouches over to this fully recyclable packaging.
Roll 'N' Recycle:
♻️ Roll it up. Sticker on. Pop it in the recycling bin
♻️ Easier to recycle - straight into home recycling
♻️ Diverted from the soft plastics stream
♻️ No need to collect and drop off for a third party like Redcycle
♻️ Recycling centres register this as a plastic bottle
♻️ Higher end of life demand, 100% recyclable
♻️ Opportunity to divert up to 2,000,000 bags from landfill/per year
Did You Know?Our Toasted Muesli Macadamia Cranberry was used as the tester product for our Roll 'N' Recycle initative. Being our no. 1 bestseller we knew this would give the most rounded results to examine.
The Packaging Side of BrookfarmOur products create enjoyment but our packaging also has a life span. Where does it go after that?
This has always been an important consideration and concern for us. It's with thanks to such a fantastic partnership, years in the making, with OF Pack who brought our vision to life.
The more recyclable options we support and purchase as a business, the more visible, easier and cheaper these options become. Hopefully other companies can see this on shelf, and work towards sustainable packaging as well.
Transferring over to Roll 'N' Recycle will be phased over the coming months as we work through our current stock.
*Please note: due to packing challenges on our large bags, we have made the decision to marginally reduce the fill amount. To offset this and maintain the same value, there was no increase in price as part of our July 2022 pricing review.
Look out for Roll 'N' Recycle on shelf soon!
Read all about our journey to Road to Recyclability.