Bloom As Natural As It Can Be

Real food, grown right, made right. From our family to yours.


The taste of real food, fine ground

What it’s all about

Brookfarm Bloom is an organic baby cereal you can rely on. Made with only the best natural ingredients, introducing just a touch of fine ground tree nuts in a nourishing blend of organic wholegrains.


The Bloom infants range introduces tree nuts to children in small quantities and is the first breakfast cereal for infants to do this.


  • 100% organic
  • No added sugar
  • No preservatives
  • Peanut free
  • Fine ground organic tree nuts and organic wholegrains
  • Natural flavours from freeze-dried fruits
  • 3 varieties with gluten free varieties available
  • Added Iron and Thiamine sourced from organic quinoa sprouts
  • Easy to prepare

​The facts

We believe your baby’s cereals should be so much more than rice. Bloom introduces a wide variety of delicious ingredients and flavours to give your child a healthy start.

The evidence is clearly in and the recommendations of Australia’s and the world’s leading medical organisations and Allergy Specialists is that to prevent the development of up to 80% of food allergies in children it’s important to introduce the common allergens such as tree nuts, peanuts, wheat, soy, cow’s milk, sesame, fish and shellfish into your children’s diet from the age of 4 months to 12 months – and to continue this over the next five years.

* Nip Allergies in the Bub – National Allergy Strategy website.

Brookfarm supports the recommendation by the Australian Breastfeeding Association that mothers, wherever possible, should continue to breastfeed whilst introducing solids to their babies’ diet.

The story behind creating better baby cereal

I’m the mother of two fabulous sons, Will and Eddie. I also have three gorgeous grandchildren, aged 7, 4 and 11 months. My mum was a great home cook and always encouraged adventurous eating, just as I do now with my family by creating food with taste, texture and flavour – “real food cooked right”.

Pam and Martin with Grandchildren



Cooking at home for your baby creates healthier meals for your children. We recommend starting with Bloom cereal as the foundation for breakfast and add fresh foods to create a well-balanced meal. Bloom provides the essential fibre and nutrition for your baby and is gentle on your baby’s tummy. As your baby’s taste becomes more adventurous, you can get more creative with the meals you create.

When introducing common food allergens an ideal source of information is Nip Allergies in the Bub.

Yoghurt and Avocado Breakfast

6+ months

Yoghurt and Avocado Breakfast

Cocoluscious Nutty Berry Breakfast

9+ months

Cocoluscious Berry Breakfast

Savoury Egg Porridge

9+ months

Savoury Egg Porridge

Pear and Coconut Porridge

9+ months

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