Roll 'N' Recycle FAQs
What are the Roll ‘N’ Recycle pouches made from?
Our Roll ‘N’ Recycle pouches are made from a single plastic material called a mono polymer. This is food safe and BPA free and meets the APCO 2025 targets and CEFLEX European standards for monopoliser films.
What happens after I put the Roll ‘N’ Recycle pouches in the kerbside recycling bin?
The Roll ‘N’ Recycle pouches will be collected and taken to your nearest material recycling facility, along with the rest of the contents of your kerbside recycling bin. If a council accepts LDPE in rigid containers (such as squeezy sauce bottles or personal care packaging) then Roll 'N' Recycle pouches should be accepted.
The material will be sorted and separated into the different types of recyclable material. The recyclable plastic material will be transported to a plastics recycling facility in Australia and processed into pellets, which can be used by recycled plastics manufacturers to make other products like garden beds and garden edging. Learn more about how it works.OF Packaging is available to work with councils who would like further tests or trials.
Are all the parts of the Roll ‘N’ Recycle pouches recyclable?
Yes. All parts of the Roll ‘N’ Recycle pouches are recyclable through the mixed plastics stream (coloured HDPE), including the zipper closure, adhesive sticker and barrier protection. The barrier protection is made from Ethylene-vinyl alcohol copolymer (EVOH) which is embedded into the pouch material and plays an important role in protecting food from oxygen and moisture.
How is Roll ‘N’ Recycle different from REDCycle?
REDCycle was a soft plastics collection program where people could take soft plastics to collection points, usually located near supermarkets. The soft plastic was then processed and recycled by REDCycle’s recycling partners. In November 2022, REDCycle paused the collection program because the recycling partners were no longer able to accept and process the rapidly increasing volume of soft plastics for a range of reasons.
Roll ‘N’ Recycle is different because it can be sorted correctly through standard material recycling facilities that already exist – just like rigid plastics. Roll ‘N’ Recycle items can simply be put in kerbside recycling bins, so it’s much more convenient for people at home.
Can Roll ‘N’ Recycle pouches be accepted by all Council recycling facilities in Australia?
Our Roll 'N' Recycle pouches are made from a Plastic Identification Code 4 LDPE (Low-Density Polyethylene) type of material. This plastic code usually can’t be sorted at standard material recycling facilities as most are soft plastics in a flat format, which get stuck and damage sorting machines. But when Roll ‘N’ Recycle pouches are rolled up and secured with the sticker, it turns it into a “rigid plastic” like a plastic bottle and can be easily sorted at standard recycling facilities.
It’s a fantastic solution that makes LDPE recyclable. That’s why it can go in your kerbside recycling bin. If your council accepts LDPE in rigid containers (such as squeezy sauce bottles or personal care packaging, then Roll 'N' Recycle should be accepted.OF Packaging is available to work with councils who would like further tests or trials.
My Council says they don't accept Roll 'N' Recycle?
Because Roll 'N' Recycle is a new program and not yet part of the national recycling scheme, some councils might not yet know entirely about the concept and can confuse Roll 'N' Recycle pouches with standard soft plastics packaging - which isn't kerbside recyclable.
OF Packaging is happy to work with any councils who would like further tests or trials via info@ofpack.com.au or +61 03 9021 0490.
Who created Roll ‘N’ Recycle?
Roll ‘N’ Recycle was originally invented by Australian Anthony Peyton from PREP Design. We’re proud to use an Australian invention.
A collaborative effort, with PREP Design and our packaging partner O F Packaging - and more than 2 years of research and testing, we launched a world-first trial of a Roll ‘N’ Recycle pouch.
Following overwhelming positive feedback, we made the decision to roll out these 100% home recyclable Roll 'N' Recycle pouches to all our 26 breakfast products.
Why can’t Brookfarm use paper packaging?
Paper and cardboard packaging isn’t suitable for products like muesli and granola as they need high barrier packaging. Our Roll ‘N’ Recycle high barrier packaging prevents spoilage from water, oxygen, light and other elements that impact taste, quality, freshness and food safety. Learn more about the secret to keeping muesli fresh.
What happens if I put Roll ‘N’ Recycle pouches in the wrong kerbside bin?
If you put your Roll ‘N’ Recycle pouches in the wrong kerbside bin, they won’t be recycled. They will end up in landfill or contaminate food and organics material which is used to make commercial compost. It’s important to put your Roll ‘N’ Recycle pouches in the right bin. And the great thing is that it’s so easy to do.
Can other brands use Roll ‘N’ Recycle?
Absolutely. Since we launched the Roll ‘n’ Recycle packaging, several other brands in Australia have replaced their packaging, including within the pet food, domestic and snack food markets. We look forward to seeing more and more brands convert to sustainable packaging. To find out more you can contact O F Packaging and read more about other businesses using Roll ‘N’ Recycle.
What has been the feedback from customers?
The feedback has been extremely positive. The quality of our muesli and granola is still as fresh as ever. Our customers appreciate how easy the pouches are to recycle and are happy to be helping our environment through their choices.
How can I support plastic recycling?
To support this initiative, you can purchase our Roll ‘N’ Recycle products other businesses using Roll ‘N’ Recycle.online. If you’re a retailer, you can contact us through our wholesale enquiries.
If you’re a business interested in finding out more about using Roll ‘N’ Recycle or developing recyclable packaging solutions, you can contact O F Packaging and learn more about our packaging partnership in this video.